Business Strategic Plan

Yusri Kardo -

Business Analysis: Must establish the below before moving onto the online store creation

Target Market: Identify your target market and create buyer personas based on their demographic and psychographic characteristics, such as age, gender, income, lifestyle, interests, and values. This will help you to tailor your products, marketing, and messaging to their specific needs and preferences.

  • Target market is men and women in there teen and young adulthood wanting to live a high quality lifestyle and have a strong interest in fashion and living life.
  • Target this demographic by offering high quality products at an affordable price
  • Advertise freedom, joy, adventure and excitement

Product Offerings: Determine your product offerings, including the types of fashion/design products you will sell, the materials and fabrics used, and the quality and pricing of your products. Your product offerings should align with your target market and brand values.

  • Target market is high end quality products but affordable fashion, sleepwear, accessories etc - look at store Maniere de voir
  • Host events (music/festivals) - kardo studios to provide photography
  • Fragrances
  • Candles
  • Jewelry
  • Toys, gifts and games

Branding: Develop your brand identity, including your brand name, logo, tagline, and brand voice. Your branding should reflect your unique style, vision, and values, and should resonate with your target market.

  • Brand name: KARTÈL
  • Logo: NAME
  • Tagline: Welcome to the family
  • Brand voice: influencers that are young spirited and want to live life - use these people as the basis of my business
  • Unique style: black and white, crisp and clean
  • Vision: encouraging people to live and understand the shortness of life
  • Values: To understand the value of life and to live life by your terms in regards to what provides fulfilment and joy

Marketing and Sales: Develop a marketing and sales strategy that will help you reach and engage your target market, including social media marketing, influencer marketing, email marketing, SEO, PPC advertising, and other marketing channels. Determine your sales channels, including your online store, retail stores, pop-up shops, and other distribution channels.

  • Social media marketing - facebook, instagram, snapchat and tiktok
  • Influencer marketing - utilise influencers to promote my products but my core is to have a business that is strong and self sufficient that people that can trust
  • Collect an email list to allow for email marketing
  • Search engine optimisation: on google
  • Main distribution channel channel will be the online store

Create budgets and spreadsheets: This ensures that targets are met and I have things to aim for. This ensures that figures are established and are met.

Operations: Develop an operational plan that includes your supply chain, manufacturing, inventory management, shipping and fulfillment, and customer service. Choose the right suppliers and manufacturers that align with your quality and ethical standards.

  • Manufacturers: from China - establish suppliers and manufacturers. Products, prices and shipping costs must be established
  • Establish shipping route: deliver to here then I ship out is my initial plan and then from there can establish a third party delivery system, warehouse etc must start small
  • Inventory management: utilising excel sheet
  • Shipping and fulfilment: Auspost? or need to establish shipping route and labelling, packing, etc
  • Customer service: perform this personally but eventually need to establish a third party customer service provider - klaviyo? look into
  • Returns process and policy

Online Business Plan: Can start to establish, after I have completed the business establishment

Website Design and Development: Create an online store that is visually appealing, easy to navigate, and optimized for conversions. Use high-quality images, product descriptions, and user reviews to showcase your products and build trust with your customers. Ensure that your website is mobile-friendly and fast-loading.

  • Shopify - design website and make sure it works efficiently. Look at other sites such Manier de voir.

E-commerce Platform: Choose an e-commerce platform that is suitable for your business needs and budget, such as Shopify, WooCommerce, or Magento. Integrate payment gateways and shipping carriers that are secure and reliable.

  • Shopify

Search Engine Optimization (SEO): Optimize your website for search engines by using relevant keywords, meta tags, and descriptions. Create a blog or content hub that provides value to your target market and builds your brand authority.

Social Media Marketing: Use social media platforms such as Instagram, Facebook, and Pinterest to showcase your products and build your brand following. Use targeted ads and influencer partnerships to reach new audiences and drive sales.

Email Marketing: Build an email list and use email marketing to nurture your leads and customers. Offer exclusive promotions, new product launches, and personalized recommendations to build customer loyalty.

Customer Service and Returns: Provide excellent customer service and support, including a dedicated customer service team, a comprehensive FAQ section, and easy returns and exchanges policies. Respond to customer feedback and use it to improve your products and services.